The Strange Happiness of Germans in the West

To Germans, caution and frugality are signifiers of great moral character. Sure, they favor high-quality consumer goods—but they deliberate on what to buy for years, and expect their possessions to last for decades, from Birkenstocks to $7,000 Miele ovens to Mercedes sedans. Yes, Germany has its super-rich citizens. But most of them, such as the late Albrecht brothers of the Aldi grocery empire, are notoriously reclusive—perhaps because extreme wealth is considered tacky.

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Google responds to the anti-trust ruling with changes to Google Shopping

If you are a keen observer (or Googler of products) you would have noticed some changes to Google’s Product Listing Ads (a.k.a Google Shopping).

Three months ago the European antitrust commission slapped a hefty €2.4 billion fine on the search giant for what it judged as unfair treatment of other vendors. It gave Google 90 days to reform and today Google has responded. Continue reading “Google responds to the anti-trust ruling with changes to Google Shopping”

Scrum: The Art of Doing Twice the Work in Half the Time

Although I’m a fan of Scrum, Jeff Sutherland’s book is a bit of a chore to read.

There are some real gems in it, but you have to dig through a lot of fluff to find them. He probably recognised that hence putting the simplified steps in the Appendix.

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Online Sales Conversion Strategies: Urgency

When it comes to buying stuff online, people tend to procrastinate.

They wait and wait and shop around trying to find a better deal. We all do it.

One of the ways to convert these “just browsing” visitors into customers is by stressing urgency.

I recently saw a great example of this right in my inbox. It’s from a Ulysses newsletter. Continue reading “Online Sales Conversion Strategies: Urgency”

How to point a Namecheap domain to Siteground and run WordPress

I normally buy all my domains through Namecheap—they’re relatively cost effective, plus it keeps all my domains in one place.

I host my sites though with Siteground.

Whenever I install WordPress, I go through much the same process. I configure my domains to point to Siteground’s name servers. I create a new area in my webspace for the WordPress files and setup the mySQL database to pull those files.

I almost always forget how to do some part of this process so I’m writing it here for future reference.

If you want to use a registered domain with a different web host and run WordPress, I’ll go through my exact process here step by step so you can refer to it as well if you need to. The specific example will be using Namecheap and Siteground but you can do this with another registrar or host—it’s pretty much the same process.

Okay, let’s get into it.

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