To Germans, caution and frugality are signifiers of great moral character. Sure, they favor high-quality consumer goods—but they deliberate on what to buy for years, and expect their possessions to last for decades, from Birkenstocks to $7,000 Miele ovens to Mercedes sedans. Yes, Germany has its super-rich citizens. But most of them, such as the late Albrecht brothers of the Aldi grocery empire, are notoriously reclusive—perhaps because extreme wealth is considered tacky.
If you are a keen observer (or Googler of products) you would have noticed some changes to Google’s Product Listing Ads (a.k.a Google Shopping).
Three months ago the European antitrust commission slapped a hefty €2.4 billion fine on the search giant for what it judged as unfair treatment of other vendors. It gave Google 90 days to reform and today Google has responded. Continue reading “Google responds to the anti-trust ruling with changes to Google Shopping”
I like lists. Especially when good people make them of things they find useful. Saves you doing the work yourself. Let someone else compile what took them ages to find, and within minutes, you can benefit from their recommendations. Continue reading “Jerry Jenkins on Books about Writing”
Although I’m a fan of Scrum, Jeff Sutherland’s book is a bit of a chore to read.
There are some real gems in it, but you have to dig through a lot of fluff to find them. He probably recognised that hence putting the simplified steps in the Appendix.
When it comes to buying stuff online, people tend to procrastinate.
They wait and wait and shop around trying to find a better deal. We all do it.
One of the ways to convert these “just browsing” visitors into customers is by stressing urgency.
I recently saw a great example of this right in my inbox. It’s from a Ulysses newsletter. Continue reading “Online Sales Conversion Strategies: Urgency”